Key Components For A Successful Franchise Chain

1

A successful prototype location

2

A qualified and energetic management team

3

Sufficient start-up capitalization

4

A Unique Selling Proposition

5

A protected trade identity

6

Proven methods of operation, management, and sales building

7

Effective and up-to-date training programs

8

Skilled and sufficient field support staff

9

A set of comprehensive legal documents

10

A product that people want

11

A set of carefully created site selection criteria and design standards

12

A thorough understanding of the direct and in-direct competition

13

Dedicated supplier relationships

14

A franchise Candidate profile and screening system

15

An up-to-date system for accurate reporting and record keeping

16

Product research and development resources

17

A two-way franchisee/franchisor communication system

18

Chain-wide advertising, marketing and public relations programs

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and successfully
implement these systems.